Building a brand is important but keeping the customers satisfied is most important. Despite your effort into a brand, you should always factor in the customers’ needs.
The customer is always right, they say! They are not only right but are the bosses in your company or business. Appreciating customers is important for these five reasons; Trusting your brand, Giving referrals, Constant orders, Reviews, and Contributing to growth.
Trusting Your Brand. Remember when you first launched your business, and no one had ever tried your products or services. It called for trust for the first customer to make their move and purchase from you. I can attest that getting the first customer is very hard since they all need to see what you have to offer, samples, and previous customer feedback. A lack of referrals or samples can discourage most customers. Hence, it is important to appreciate your customers for trusting your brand and making that first purchase.
Giving Referrals. Once your customers trust your brand, they will always give referrals to their customers. Referrals are very important since they grow your brand by reaching more clients. I call referrals “unpaid advertising” since customers trust you enough to talk about your brand without requesting them. Always appreciate customers who give you referrals since they contribute to the goals you have for your brand.
Constant Orders. I have customers who first consider me when they want a cake or breakfast pastry. Constant customer orders help you grow since you can practice more and diversify your skills. Constant orders keep your brand active. Eventually, your brand gets a significant presence in the industry. Therefore, you should always appreciate your customers for constantly ordering with you.
Reviews. We can all agree that reviews are very important for any business. New customers check for reviews before they can choose to buy from a brand. Your customers always share reviews about how they found your products, giving insights into what you did well and what you can still improve. Reviews are a growth point for every business; therefore, you should always appreciate your customers for giving you both positive and negative reviews.
Contribute to Growth. The growth in your business has been steered by the customers. Customers bring traffic to your business, and this helps you grow your sales and presence. Always appreciate your customers for being the fuel that drives your growth.
Appreciation is very important.
Crave Eats Kitchen 